Difference between marketing and selling

Difference between marketing and selling

Definition of the marketing

The marketing concept is a business idea, which states that the company's success lies in becoming more effective than rivals, in producing, delivering and communicating greater value to the customer to the target market.

It is based on four elements, namely on the target market, integrated marketing, customer needs and profitability. The concept begins with the specific market, emphasizes the needs of the customers, coordinates the activities that influence the customers and collect profits satisfying the customers.

The idea holds that a company can achieve its long-term goal of maximizing profit by identifying and working on the needs of current and potential buyers. The central idea of ​​the marketing concept is to satisfy the customer's needs, through the product. Thus, the whole decision was taken by the company bearing in mind consumer satisfaction.

Definition of the sales

The sales concept holds that if companies and consumers remain isolated, consumers will not buy large products manufactured by the company. The concept can be applied in a warlike way, in the event that the goods are not sought after, that is the goods that the customer does not think of buying and even when the company operates at more than 100% capacity, the company aims to sell what it produces, but not what the market requires.

Therefore, the consumer wants to be induced to buy the products, through aggressive sales and promotional techniques such as advertising, personal sales and sales promotion. The essence of the sales concept is to sell what the company produces, convincing, convincing, attracting or persuading buyers, rather than what you want from the customer. The concept focuses on generating profit maximizing sales.

Differences between marketing and sales

The difference between marketing and the sales concept is elaborated in the following points:

• A company concept, which states that if consumers and companies remain unattended, there will not be a large sale of the product of the organization, it is the sales concept. A business orientation that talks about achieving organizational goals by becoming better than others in providing customer satisfaction is the marketing concept.
• The marketing concept is related to the direction of goods and services towards the mind of consumers. On the contrary, the concept of selling concerns the mind of the irresistible consumer towards goods and services.
• The starting point of the marketing concept is the reference market, that is, first of all, the search for the entire market is conducted. On the contrary, the factory is the starting point of the sales concept.
• The main objective of the marketing concept is on the customer's needs, but the sales concept puts more pressure on the existing product.
• The marketing concept has an external perspective while the sales concept has an inner perspective.
• Consumer satisfaction is the essence of the marketing concept. Conversely, the sales concept is based on the transfer of the title and the ownership of the product from one person to another.
• There is long-term business planning in the marketing concept; which focuses on brand loyalty and high switching costs. On the contrary, the sales concept has short-term business planning, which means taking a good position and sharing on the market, but only for a short time.
• The concept of marketing is oriented to maximizing profit, while in selling the concept, maximizing sales is the ultimate goal.
• The efforts involved in selling the concept include promotion and persuasion, but integrated marketing efforts are used by the marketing concept, which includes various marketing mix strategies, namely product, price, location (physical distribution) and promotion.
• In the marketing concept, the price is determined on the basis of the various forces present in the market, namely demand and supply of the goods. Unlike the sale of the concept, in which the cost of production is the basis for determining the price of the product or service.